2017-09-09 16:01:11 UTC
MEN now spend an average of 59 minutes a day on grooming — and gaze into the mirror almost as much as women.
A survey also claims that 70 per cent of men under 35 take at least two naked selfies a week, and more than a third have sent one to the wrong person.
Eight in ten young men admit to ‘manscaping’ — trimming or shaping their pubic hair, with one in ten believing it makes their private parts look larger.
This all comes at a cost with men spending on average £744 a year on their appearance — £49,848 over a lifetime, according to a new programme on body image with Davina McCall. ‘Attitudes towards male grooming have changed tremendously,’ said Steve North of W Channel programme The Davina Hour, which starts tonight at 9pm.
‘Many young men have no problem with treatments which a quarter of a century ago would have been considered to be unmasculine.’
The rise of hipster facial hair has prompted one man in five to use a specialist beard barber. Half of young men have had at least one beauty treatment in the past year, with teeth whitening the most popular, and ‘manscaping’, tanning and eyebrow-sculpting close behind.
Men in the south-west spend twice as long staring in the mirror as those in Northern Ireland, but the average time is 19 minutes. While women check their appearance ten times a day on average, men scrutinise themselves eight times.