g***@googlemail.com
2019-08-14 08:48:11 UTC
Step-by-step, we are becoming Sweden;
"Philadelphia and Volkswagen TV ads banned under gender stereotyping rules.
Under new rules, adverts "must not include gender stereotypes that are likely to cause harm, or serious or widespread offence".
Viewers said the ad perpetuated a harmful stereotype by suggesting that the men were incapable of caring for children.
Under new rules that came into effect on 14 June, adverts "must not include gender stereotypes that are likely to cause harm, or serious or widespread offence".
In response to the backlash, Mondelez UK argued that the ad showed a positive image of men with a responsible and active role in childcare in modern society.
The company added that it chose two dads to deliberately avoid the typical stereotype of new mothers with the responsibility of childcare.
Ad clearance agency Clearcast said the dads' agreement to "let's not tell mum" was a "commonplace exclamation signifying embarrassment" that could equally be applied in role reversal."
[....]
https://news.sky.com/story/mondelez-and-volkswagen-tv-ads-banned-under-gender-stereotyping-rules-11784599
I cannot find the ads on YouTube, but if Sky's descriptions are accurate, it seems the remarkable thing about these decisions, is that the advertisers seemed to be conforming to a typically "woke" agenda anyway. The tenuous nature of the objections, even within the hyper-sensitive parameters of today's offence culture, is truly alarming.
"Three people complained about an ad for the Volkswagen eGolf car which they claimed showed men engaged in adventurous activities in contrast to a woman in a care-giving role."
Three people? In an audience of millions?
"Philadelphia and Volkswagen TV ads banned under gender stereotyping rules.
Under new rules, adverts "must not include gender stereotypes that are likely to cause harm, or serious or widespread offence".
Viewers said the ad perpetuated a harmful stereotype by suggesting that the men were incapable of caring for children.
Under new rules that came into effect on 14 June, adverts "must not include gender stereotypes that are likely to cause harm, or serious or widespread offence".
In response to the backlash, Mondelez UK argued that the ad showed a positive image of men with a responsible and active role in childcare in modern society.
The company added that it chose two dads to deliberately avoid the typical stereotype of new mothers with the responsibility of childcare.
Ad clearance agency Clearcast said the dads' agreement to "let's not tell mum" was a "commonplace exclamation signifying embarrassment" that could equally be applied in role reversal."
[....]
https://news.sky.com/story/mondelez-and-volkswagen-tv-ads-banned-under-gender-stereotyping-rules-11784599
I cannot find the ads on YouTube, but if Sky's descriptions are accurate, it seems the remarkable thing about these decisions, is that the advertisers seemed to be conforming to a typically "woke" agenda anyway. The tenuous nature of the objections, even within the hyper-sensitive parameters of today's offence culture, is truly alarming.
"Three people complained about an ad for the Volkswagen eGolf car which they claimed showed men engaged in adventurous activities in contrast to a woman in a care-giving role."
Three people? In an audience of millions?